PrivateMarkets, Inc.
PrivateMarkets, Inc. operates the first and only electronic negotiation and execution marketplace designed specifically for the unique requirements of direct, party-to-party bilateral trading of shaped physical commodities. We benefit our customers by bringing effectiveness, efficiency, capture, and control benefits of an electronic solution to a trading process that today is conducted manually via phone, IM, fax, or email.
PrivateMarkets replaces the inefficiencies and risks associated with individual, undocumented, one-on-one communications between trading counterparties, with an automated, easy-to-use Internet-based service, accessible from any trader’s desktop that improves efficiency, reduces risk, and results in achieving a better transaction value. It creates a specialised pool of liquidity ready to conduct structured or uniform physical transactions, utilising our unique, patent-pending Virtual Private MarketTM trading method.
PrivateMarkets launched the product in the US $230 billion United States wholesale electricity market, where it is estimated more than 70% of trades are still done via manual, voice based trading. The product is equally applicable to other physical commodity markets in the United States and worldwide. The significant opportunity for PrivateMarkets is enhanced by world-wide trends toward greater price volatility, greater transparency and control of commodities trading, and the impact on markets of emerging focus on “green energy” sources.
Amphion’s fully-diluted ownership stake in PrivateMarkets was 25.34% of 30 June 2009, valued at US $4.6 million (June 2008: US $3.2 million).
Management
Christopher Sanders - President and Chief Executive Officer
Thomas Lord - Vice President, Strategy and Planning
Bob Wittmeyer - Vice President, Operations
Board of Directors
Richard C.E. Morgan - (Chairman) Chief Executive Officer, Amphion Innovations
Kenneth Lord - Chief Executive Officer, FireStar Software, Inc.
Raymond McKenzie - Partner, Geninvest
Christopher Sanders - President and Chief Executive Officer, PrivateMarkets, Inc.
